“Since the slap, Will Smith has been skulking below the cultural waterline waiting for the fog to clear,” says celebrity crisis expert Mark Borkowski. “He hasn’t just stepped back – he’s evaporated into a curated silence, broken only by the occasional Instagram haiku or self-produced moment of contrition. This isn’t reputation rehab, it’s a kind […]
“This is like Trumpian chaos theory,” says Mark Borkowski, branding and reputation expert. “You want to be talked about, to create massive debate, but what will it evaporate down to? Probably not what the new owners want it to. It sounds like an accountancy practice. This is laughably see-through and we are already talking about […]
By her mid 20s, Duffy was a star thanks to her incredible voice. “Motown with a modern stomp, blasted out of every car stereo, gym playlist and mediocre wedding DJ set for about 18 months straight,” said media expert Mark Borkowski (borkowski.co.uk), describing the singer’s huge 2008 hit Mercy. “It was so big it started […]