A thought for Monday. When I wrote The Art of the Publicity Stunt, it wasn’t just a book, it was a manifesto. It was 1999, when the stunt was the tool of the maverick, the performer on the fringes who understood that attention wasn’t given; it was taken. The Borkowski way was about disruption, but […]
A week on, and I am still thinking about that bizarre, telling moment: JD Vance standing beside Donald Trump as Volodymyr Zelensky, a wartime leader, was questioned, not about war, democracy, or geopolitics, but about why he wasn’t wearing a suit.It was a question that should have been inconsequential. Instead, it became a symbol of […]
Trump has rewritten the pr playbook. The industry either responds or gets left behindBritish PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world […]