Why my staff are the best PR folk in London.
I need to send out a big thank you to the team from Borkowski who handled the PS3 launch at Virgin Megastores so brilliantly. The team turned up at Oxford Street on Wednesday at 11am to get things underway and worked through to midnight, then turned up on Thursday morning at 5.30am and worked right […]
Danielle Lloyd's cleavage and the Institute for Advanced Concepts.- (Geeks vs Totty)
Despite having been a social pariah not so long ago, thanks to her role in the racist bullying on Celebrity Big Brother in January, Danielle Lloyd seems to be making something of a career statement – in the pages of the tabloids at least – despite headlines mere weeks ago suggesting that she’d never work […]
More comment on Heather Mills attempts to resurrect her brand
The interview is from the BBC5 Live Drive-time show
Heather Mills: battle weary but not beaten
Heather Mills may be suffering the slings, arrows and accusations of outrageous fortune hunting on all fronts at the moment, thanks to her divorce from Sir Paul McCartney, but she is, despite it all, keeping up a media-savvy brand development which would suggest that she’ll last a lot longer in the public eye than many […]
Mark joins in the debate about switching codes
Mark joins in the debate about switching codes. Can entertainment publicists convince brands that they know something about content connection and stewardship?’
Food For Thought
Today’s news was dominated by two stories. The first to be served up was a survey on how our busy lives are leading us to be able to cook only four different meals in our lifetime. Lack of time and long working hours mean we don’t learn how to cook different dishes and plump for […]
One I wish I hadn't made earlier!
I think I am going, as Cypress Hill so memorably articulated, “insane in the membrane”. The cause of this mental collapse is down to the fact that good old Blue Peter has joined the ever-growing and ever sorrier-looking list of TV folk who have been banged to rights for faking phone ins. What in blazes […]
Byrne Baby Byrne
The venerable Colin Byrne has started a blog. The round robin email today outlined his trepidation. “Today I lost my blogger virginity with the launch of my own blog – www.byrnebabybyrne.com. Huge thanks to my colleagues James Warren and Rachel Hunter on this and to pals like David Brain for showing me how it can […]
Starbucks brews up music label
Hear Music a ‘natural next step’ for the coffee behemoth and music retailer, says Starbucks boss. Sir Paul McCartney rumoured to be the first artist to sign to label Rosie Swash: Guardian Unlimited http://music.guardian.co.uk/news/story/0,,2032739,00.html
More art on the streets please
Flyposting is a thing of the past. Thanks to Camden Council. Pete Strange, the oddly titled Boulevard Project Manager, Camden Council, managed to get Anti-Social Behaviour Order (ASBO) served on those heroic street guerrillas a couple of years ago that made our streets less interesting According to the Guardian at the time ” Camden employed […]
Castaways see survival in a fiery Scots loner.
From th Scotsman. PR expert Mark Borkowski said he believed the public appetite for such shows had not been sated. “The freak show was common in Barnum’s time and circuses were popular in the Coliseum,” he said. “This format has got the mixture of circus freak show, public humiliation and curiosity. As long as they […]
Why PR is seen as synonym for propaganda?
I notice that David Brain, President and CEO, Edelman Europe has passed comment on his blog about who he would prefer to be the talking head for the PR industry. “No disrespect to Mark Borkowski or Max Clifford, but I’m so much more comfortable having the industry represented by a character who is as good […]
Spanner throwing and Obama
Barack Obama’s presidential nomination campaign looked like it was steaming ahead perhaps a bit too smoothly. The headlines this weekend, “Obama ancestors owned slaves, a researcher found” http://www.boston.com/news/nation/articles/2007/03/04/obama_ suggest that some dark force had a reason to throw a spanner in the bandwagon. Pals of mine in the U.S. had suggested Obama would be an […]
Valencia – Inter FIGHT a proper PR crisis
A full on PR meltdown, somebody with extraordinary image management should be employed to try and turn around the mess Italian football finds itself in, the scenes after last night’s brawl further exasperates the issues. Watch the scenes at last night’s game between Inter and Valencia. This clip shows the fighting that broke out after […]
The passing of Ian Wooldridge
This morning’s Guardian obit of Ian “Woolers” Wooldridge is a work of art; penned by none other than the other sport writing legend Frank Keating. http://www.guardian.co.uk/obituaries/story/0,,2027343,00.html. His first paragraph is enchanting, “Ian Wooldridge, who has died aged 75, was an undisputed heavyweight champion of British sports writing. For his readers, with his perception, passion and […]
House wrap on YouTube
The house wrap for Lower Mill Estate has finally made its way onto Youtube. What a crazy day and perfect Valentine’s present. I think the Mail article sums it all up. http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=435702&in_page_id=1770 It was the best fun I have had in an age, and it was joy to have a client that found a way […]
Just The Ticket
I love old publicity stunts that turn up each year. The first sighting in this creative, famous car ticket by a Meter Maid was 40 years ago in the 1960’s when aphorically the 007 Aston Martin DB6 was pulled over in the London. Ahem, I am not sure if this was the really the first, […]
Mark talks about Charlotte Church pregnancy
Mark talks about the Charlotte Church pregnancy news on BBC Radio Wales 02 March 07
John Stauber's view on public relations
John Stauber, is the founder of the Center for Media and Democracy, which sponsors PR Watch, he is one person I have huge amount of respect for. I have always taken note of his outpourings which are usually very insightful. Stauber has been around the block, since the 1960s. He has worked with public interest, […]
The tale of the rude jester.
In this morning’s “Office Hours” section of The Guardian, is a huge picture of English Heritage’s pro jester Peet Cooper. My thoughts rolled back to an astonishing summer back in the 1980’s, when Borkowski was publicising Royal Britain, a visitor attraction in the heart of the Barbican. The owner, Lord Bradford employed a jester, one […]