Lies and newspaper spin
After a particularly difficult weekend helping out a poor innocent who was the subject of some unpleasant attention from a Sunday newspaper. A note arrived in my inbox from a pal who had heard about the dilemma. “Take a look at this to see how the weasel words and lies of a news desk are […]
How should Kate deal with these prying eyes?
How should Kate deal with these prying eyes? The Observer Sunday January 14, 2007 The story that Prince William is about to propose to his girlfriend, Kate Middleton, sent some of the country’s fiercest snappers on to London’s streets last week in search of the perfect pic. http://www.guardian.co.uk/monarchy/story/0,,1989793,00.html
Diana all over again?
Sydney Morning Herald – Sydney,New South Wales,Australia [The royals] are much more controlled, in the same way a Hollywood studio would control the production of a film,” says Mark Borkowski, a British public … See all stories on this topic http://www.smh.com.au/articles/2007/01/12/1168105179260.html?from=top5
Beckham and Middleton
From the USA to Australia Borkowski quoted on the issues of the day A royal romance that’s hardly a fairytale The Age – Melbourne,Victoria,Australia But she manipulated the press to sell her image and unhappy message, a prominent British public-relations consultant, Mark Borkowski, http://www.theage.com.au/news/entertainment/a-royal-romance-thats-hardly-a-fairytale/2007/01/12/1168105181424.html?page=2 Britain Reacts to Posh and Becks’s U.S. Move http://www.people.com/people/article/0,,20008333,00.html
Beckham follows the yellow brick road.
The acres of space dedicated to David Beckham’s move to the US is staggering even by his own standards of hype. Make no mistake Beckham has a very clever and astute team behind him that has brokered this decision and deal. The simple fact is that for Golden Balls it’s a new beginning and not […]
Is the game up for the paparazzi?
Independent 10 01 2007 PR Mark Borkowski says there has been an exponential increase in “bounty hunters”. “The number of old-school paparazzi, those who have a good relationship … “The number of old-school paparazzi, those who have a good relationship with PRs and their clients, is very small indeed. Now we have people who seek […]
Police guard sparks Kate engagement talk
Police guard sparks Kate engagement talk The Scotsman 6th January FERGUS SHEPPARD – Media Correspondent SECURITY around Kate Middleton, girlfriend of Prince William, is believed to have been tightened within the past 48 hours. Mark Borkowski said: “Many newspapers have cut back on their picture desks over the years and there are more very clever […]
The return of the monkey
Two paths that come together on one journey shape a new dimension of meaning and possibility, a co-creation of power and passion. This isn’t a half baked, hippy Eastern Mantra, but a communication paradigm. When an advertising idea shapes up into brilliant opportunism, we all turn and chuckle and wish we had had the same […]
The prey of the paparazzi
The hysteria that is surrounding Kate Middleton today has resulted in various PR’s connected to the Palace asking for her to be taken out of the centre of this tornado. She has been pursued by avaricious photographers who are capturing her every move. Unless someone has actually been in the centre of something so news […]
Celebrity Big Brother
So the craziness of Celebrity Big Brother begins again, with last night’s first instalment introducing the contestants. My ex client Leo Sayer finds himself in the house alongside a good friend of mine, Carole Malone. Both are extremely lovely company, so write them off at your peril! Leo is a somewhat eccentric and starstruck man […]
Farewell to 2006 the year of the panty flash
It is a strange day and age when a panty flash courtesy of Playboy pin-up Pamela Anderson is considered modest by all accounts. But yes, move over leaked sex tape, the paparazzi crotch shot is here. If 2006 signified anything in the world of the chav celebrity, this is it. It has become the boldest […]
The return of Kylie
As the showgirl who recovered from breast cancer returns to the British stage tomorrow, writers, performers and campaigners applaud the most triumphant of comebacks MARK BORKOWSKI, PR CONSULTANT I think she certainly is a modern, popular, cultural icon. To a certain extent she is a pop entertainment phenomenon that transgresses a generation and sexuality. She’s […]
PETA Fashion Police
Post Christmas PETA have created a publicity stunt in the States to make global headlines. People were ticketed today in downtown Chattanooga for wearing fur, leather or wool. Two PETA members wearing provocative police costumes acted as fashion police handing out citations while holding placards reading “Animal Skins Are a Fashion Felony”. PETA says it […]
Christmas crackers or real turkeys? Winners and losers in 2006
In an eventful year for the media, we have seen boardroom battles and shock resignations; public acclaim and private fear. We ask a dozen industry insiders to select the real successes and failures of the last 12 months Mark Borkowski Founder, Borkowski PR The success of Sacha Baron Cohen’s Borat is a cracker. It takes […]
Bandits with cameras
Welcome to the real world. No matter what anybody thinks about media intrusion, never underestimate its intent and determination. The fourth estate has might which has no peripheries. Noel Edmonds new friend Liz Davies was exposed to the full heat of the paparazzi yesterday? She was forced off the road twice attempting to pick her […]
Trivial Pursuit Is In The News
Trivial Pursuit is in the news; it seems that its questions are getting easier. The great parlour game has become a victim of the dumbing down of culture. Borkowski won the account to promote the game back in the early 1990’s and we retained the job for five years. Much fun was had by one […]
ITV holds X Factor with 12m viewers
Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is […]
It’s an interesting life being a humble publicist.
What a surreal day following on from the after show comic glamour of the British Comedy Awards where I rubbed shoulders with Charlotte Church, Ant and Dec, Alice Beer and Matt Willis. I had a rather wonderful time seeing old pals like Jonathon Shalit with his new client Myleene Klass, Ed Fosdick who now heads […]