Gwyneth Paltrow is Astronomer’s ‘temporary spokesperson’ in new video
Mark Borkowski, a British public relations and crisis consultant, described using Paltrow to front a video parodying the incident as “utter genius” that shows the company has a sense of humor. “It’s a savvy use of media to create a viral moment,” he told The Washington Post in a phone interview Saturday. “In a way you’re […]