Mark talks about Black Friday
BBC Radio Vanessa Feltz Hear article here: https://www.bbc.co.uk/sounds/play/p06q7xnt from 2:23:30
November 24, 2018
How hapless Wool got blanketed by Peta’s shock publicity
The Guardian Animal rights campaigners follow a long tradition in PR of capitalising on a quirky place names Veteran PR Mark Borkowski said publicists have a “heroic heritage” of generating coverage by hijacking a city or town with a quirky name. “This was first deployed by the arch-publicist Jim Moran back in the 50s. He […]