March 9, 2018

Middle East Eye – 9th March 2018 Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been […]

News Week – 9th March 2018 Mark Borkowski, a media analyst and PR strategist, tells Newsweek that the Obamas’ deal could eclipse both of those. He says Netflix may offer the former first couple $500 million. “Competition between streamers is so intense. We see money being flown at [creators],” says Borkowski. “It depends what it is, what that […]