Mars apologies to Veggies
Mars apologies to Veggies Mark discusses the PR issue on BBC Radio 5 Worricker on Sunday. Broadcast on Five Live – Sun 20 May – 10:00
May 2007
Best PR stunt so far in Cannes
Cannes has sometimes been seen as a vehicle to gain publicity for movies that aren’t quite finished, and Cannes goers have witnessed some doozy stunts in the past. This year, Jerry Seinfeld reigned as the king of all stuntsters when he went to the top of the Carlton Hotel, dressed as a bee, to promote […]
A Pharmaceutical High
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their […]
Mark Borkowski on Breakfast TV 18 May 07
Mark Borkowski talks about the campaign to raise awareness for Madeline McCann
Chocolate billboard goes global
When a stunt works it goes global, even the Russian media are talking about the chocolate billboard. Weeks after the stunt.. View enlarged image
Jodie Marsh v Una White
This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt. “Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions […]
Great PR Disasters
I recently came across what can only be described as one of the greatest PR disasters of our age. It happened in the U.S. on May Day in 2003 when George W Bush gave a speech aboard the USS Lincoln declaring that “major combat operations in Iraq have ended”. He stood in front of a banner […]