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May 23, 2007

Best PR stunt so far in Cannes

Cannes has sometimes been seen as a vehicle to gain publicity for movies that aren’t quite finished, and Cannes goers have witnessed some doozy stunts in the past. This year, Jerry Seinfeld reigned as the king of all stuntsters when he went to the top of the Carlton Hotel, dressed as a bee, to promote […]

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A Pharmaceutical High

There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian.  With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money.  After drug companies were given permission to advertise their […]

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