The 1960’s saw the dawn of the creative publicity campaign for television. The very best TV producers were alive to the concept of drumming up ideas to entice journalistic interest. Ever since the dawn of the TV age, the publicist Warren Cowan had cast his considerable professional shadow over the promotion of television. There was […]
New Zealand Herald – New Zealand The BBC gaff his hit the headlines what next for the “IT expert” Guy Goma..’”. PR expert Mark Borkowski agreed: “In terms of the amount of publicity anybody needs to launch themselves, he’s got it all. “I. http://www.nzherald.co.nz/section/story.cfm?c_id=2&ObjectID=10382233
A study of Britain’s most loved and loathed brands has just come out, coinciding nicely with the latest round of Big Brother. The Borkowski poet in residence has taken this coincidence and run with it. I went on Big Brother to be famous and cool but found myself portrayed as a tedious fool who couldn’t […]