Mark My Words

Will Jude Bellingham Become Bigger Than David Beckham?It’s the question I’ve been asked more than any other over the past few weeks—usually with the faint implication that I might produce a definitive answer, like a man who keeps the master key to fame in his inside pocket.Can Jude Bellingham become bigger than David Beckham?After forty […]

Tomorrow, a nation holds its breath. Sixty years of hurt, and as every England supporter learns before they learn long division: it’s not the despair that kills you. It’s the hope. At the centre of it all, a 23-year-old from Stourbridge who appears, unnervingly, to be self-assured.English football used to produce greatness in exactly the […]

This week’s High Court verdict 97 claims dismissed, and a victory speech from Paul Dacre delivered with all the quiet restraint of a gender reveal party should, by rights, be a full stop. Not for the Mail. For Harry.The ancients got there first, as they tend to. Fame, Atticus warned, is a poison most would […]

There is a growing belief in marketing that attention is transferable. It isn’t.DoorDash may have bought Brooklyn Beckham, but what it received was the entire Beckham family psychodrama bundled in for free. Whether orchestrated or not, the story has overwhelmed the product. Nobody is discussing food delivery. Nobody is discussing the brand proposition. They are […]