The Fame Formula paperback promotional rounds started last night with an interview on BBC Radio 5 on Richard Bacon’s show. It was fun doing it with Boyd Hilton from Heat magazine and Richard was a real pro. It was a good way to start off the promotional rounds. I was pleased that Richard liked the […]
A breakfast meeting with David Blaine last week was a very pleasing and revelatory experience; it’s good to sit and talk with someone who really, really gets true showmanship, spectacle, creativity, word of mouth and viral publicity and who has encountered many of the same things I’ve encountered, even the Russian circus act with a […]
The BBC are coming under fire again, this time for the sacking of Carol Thatcher, who, according to The Scotsman, “emerged last night as an unlikely rallying point for freedom of speech, after … referring to a tennis player as a ‘golliwog’.” “… a growing list of politicians, lawyers and media experts attacked the BBC,” […]
The Financial Times report on a blog that’s gone viral, complaining about the food on a Virgin flight from Mumbai to Heathrow, apparently written by a creative at WCRS advertising agency. They asked me for my take on the matter. “…some bloggers … suggest it was a viral marketing campaign by Virgin, a charge the […]
The Fame Formula Paperback launch including a showing of Nothing Sacred (U) Wednesday, 29th April, 7.30 p.m. Riverside Studios, Crisp Road, Hammersmith, London Mark Borkowski celebrates the life and work of legendary Hollywood publicist Russell Birdwell at the Riverside Studios in Hammersmith on April 29th to launch the paperback of his book, The Fame Formula. […]
Femail Magazine January 15th 2009 Rachel Porter asked a panel of experts to give their waspish views on Cheryl Cole, Dannii Minogue, Kelly Brook and Amanda Holden, on which of the four should be crowned the queen of reality TV. Mark Borkowski, PR guru and author of the Fame Formula, a history of the Hollywood […]
The Independent reported yesterday on the decline in ratings of Richard and Judy since their move to cable and asked me to comment. Here’s an extract of the article, entitled Turning off Richard and Judy. “They have spent the best part of two decades as Britain’s most unlikely TV power couple. Now it seems the […]
Johanna Schneller and I were speaking on the Canadian CBC network’s Q arts, culture and entertainment show yesterday, about the ways to maintain a celebrity brand, alongside Suzanne Somers (who is mentioned in The Fame Formula thanks to her association with Jay Bernstein) on how to maintain life as a star brand and Pulitzer Prize-winning […]