Edward Bernays, the ” Father of Modern public relations” wrote that “The public’s ability to create its own heroes from wisps of impressions and its own imagination, and to build them almost into flesh and blood gods, fascinates me.” I had the same feeling about TV producers’ creativity when watching the cheap Battenberg cake of […]
The trouble with bad news Basking in the glow of potential good news is something to be avoided unless you are familiar with the facts The scene at the Virginia coal mine was like an episode of The Simpsons with Governor Joe Manchin becoming the real life portrayal of bumbling Mayor Quimby. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1678389,00.html
When will Chelsea FC stop shooting itself in the foot? For a team that is virtually unbeatable on the pitch, Chelsea are remarkably poor at defending themselves off it. I ought to be celebrating, after the football team I’ve supported since I was a small boy beat Arsenal at Highbury on Sunday.
Going face to face with Ant and Dec on prime time telly can only be a good thing for the royals Whisper it quietly in the corridors of Buck House and Balmoral, but there are definite signs that the royal family is edging its way into the 21st century. I know, I know, they’ve been […]
TV execs need to think about what would happen if a contestant were to suffer serious psychiatric damage, die or to commit suicide. When will the torture ever end? It’s a question we should all be asking ourselves now that I’m a Celebrity is back on the telly. And I’m not talking about the bushtucker […]
Cruise control Tom Cruise has been proactive in his drive for publicity over the years. It will be interesting to see if Paul Bloch, the star’s new PR adviser, can change his image while keeping the media sweet . Popular culture junkies and fans of gossip rags have gorged on the glamorous and public life […]
David Cameron is the Tories’ first truly media-savvy leadership candidate. But will the party have sense enough to support him? Last night Ken Clarke withdrew from the Tory leadership race to lick his wounds. However, I suspect the youngest of the candidates never had too much to worry about, and if the Conservative party ever […]
We should find time to applaud the Saatchis for a marriage that lasted nearly a quarter of a century and featured some of the most iconic ad campaigns of our time. The Saatchi & Saatchi creative genius Paul Arden writes in his excellent book, It’s Not How Good You Are, It’s How Good You Want […]
Before trying to get the hip-hop elite on board, McDonald’s should have realised that fast food isn’t cool http://media.guardian.co.uk/marketingandpr/comment/0,7494,1584843,00.html
The engaging innocence of Andrew ‘Freddie’ Flintoff and his fellow Ashes heroes sets them apart from many other sports stars, but it also makes them ideal targets for tabloid journalists looking for scandalous scoops, says Mark Borkowski. http://media.guardian.co.uk/marketingandpr/comment/0,7494,1569150,00.html