PR stunt in a D cup
Thousands of bras hang in the Old Port of Montreal. A local radio station collected 67,000 bras to raise awareness and funds for the Quebec Breast Cancer Society.
Mark My Words
Big Brother time – PT Barnum v Channel 4
I was at a meeting the other day where some people were discussing Channel 4 and its rationalisation of Big Brother’s success. Channel 4 has explained that the show originally started off as an experiment, watching a group of strangers interact with each other in close proximity for a number of weeks without any outside […]
Who does Perez Hilton think he is?
If you wondered what makes Perez Hilton tick then read this nib in Blender
Death of a Showman
The obit pages have a habit of breakoing bad news. This morning obit pages recounts the colourful life of Evan Steadman. He was one of my all time favourite clients who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed ne to publize his stage concept “Maxwell: […]
This is Spin
I am often asked to explain how a spin doctor operates. I think this tale illustrates the craft. Judy Wallman, a professional genealogical researcher, discovered that Hillary Clinton’s great-great uncle, Remus Rodham, was hanged for horse stealing and train robbery in Montana in 1889. The only known photograph of Remus shows him standing on the […]
Buried in a Pringles crisp can
I have often considered my final PR scam. Today there is news of an absolute blinder from the creative mind of the design genius Fredric J Baur. The news on the wires suggests that the man who designed the Pringles crisp packaging was so proud of his accomplishment that he decided that a portion of […]
Seth Rogen weed smoking scam
Another tired yet effective MTV publicity stunt appeared at the tired and lifeless MTV awards. Shock, horror! The hip Canadian actor, comedian and writer Seth Rogen was supposedly smoking a joint live on TV. But who watches the MTV Awards anymore, so who cares? It was an ambiguous moment but enough for the hapless channel, […]
Evolta publicity stunt
Good on the PR company that staged this Robot stunt to promote the virtues of the new Evolta battery. Evidently the EVOLTA-powered robot climbed a 1,500-ft. Grand Canyon cliff last Saturday. The 4.5-ounce, 6.7-inch robot climber was scaling the cliff as a publicity stunt/demonstration for the Panasonic EVOLTA battery, which according to the Guinness Book […]
Death of a Showman
The obit pages have a habit of breakoing bad news. This morning obit pages recounts the colourful life of Evan Steadman. He was one of my all time favourite clients who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed ne to publize his stage concept “Maxwell: […]
Sharon Stone's bad karma
Sharon Stone the star of Basic Instinct and Casino was forced into a humiliating public apology after she suggested that China’s “bad karma” over unrest in Tibet was linked to the disaster When celebrities’ words blow up in their faces, the key to defusing a row is “speed of reaction, in as few words as […]