Advertising Therapy: Nike and Tiger Woods
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.
Another week of charting the ups and downs of celebrity, first in the Guardian, discussing the rise, fall and rapid rise again of Russell Brand, who has risen phoenix-like out of the ashes of Sachsgate to find himself on the verge of international stardom. You can read the full article here, but here’s my note […]
Given that an election tends to exist in a crowded little bubble all of its own and that there are now ever more ways of competing for attention, with iPhone apps, Twitter feeds, Facebook pages and the like being utilised by every politico going, journalists are going to have a harder time than ever getting […]
There have been weeks and weeks of phony electioneering and, finally, this morning Gordon Brown has told the world what we already knew – the election will be on 6th May. From the negative electioneering of mashed up, satirical posters, to the dusting down of the old Saatchi creative team – to deliver up what […]
How can you tell that the Tories are suffering in the polls? That the smile behind David Cameron’s airbrushed poster is turning into a grimace of fear? Simple: they’ve brought back the heavy hitters to run their campaign. M&C Saatchi have returned to try and work the magic they made for the Thatcher government. It’s […]
What is the status of the 12-year-old Samantha Cameron photo shoot that’s been sashaying its way across the news agenda over the last 24 hours? Has an enemy found something new to embarrass the Tories with or is this just another shot across the bows of the upcoming election by the party’s spin doctors? Have […]
The obituary I wrote for the Guardian, celebrating the life of Pierrot Bidon, was published in this morning’s edition. Here’s an excerpt: “‘The welding torch, when it is used at night,’ said Bidon, ‘is a very beautiful thing, is it not? Why not use it in a circus?’ Instead of sawdust, the Archaos circus ring […]
Influenced by Archaos, Cirque du Soliel is the most recognizable global Circus brand, a Disneyesque juggernaut that, like MacDonalds, weaves its lavish commercial magic across the seven continents. Cirque’s creator Guy Laliberte is one of the richest entertainment figures in the world. Pierrot would never be his commercial equal, but for those that met Pierrot […]
Edinburgh for many years was Archaos’s second home, pitching the party on the less fashionable side of the City at Leith Links. Leith served as the stage for many of Scottish history’s significant events. With splendid irony, the circus village was pitched on the remains of the battlefield of Scottish insurgency. It was the perfect […]
Pierrot was reminiscent of the circus folk that dispatch pragmatic wisdom learnt from the experiences of the road. Subversive and intellectually acute, Pierrot looked the part; a philosopher with a touch of gypsy, plus all the coolness of a leather-jacketed rocker. His gobbets of perception were delivered with an abundance of warmth and a laconic […]