In the past week, individual traders have shown that they too can use a tactic from the hedge funds’ arsenal, and put on the ‘short squeeze’—on Wall Street itself.But if this is going to be more than a story about David v. Goliath—the big, tech-savvy investment giants v. the sparky, individual traders of the internet—Wall […]
Pfizer just unveiled a new corporate identity, completing a lengthy process. Thousands participated in focus groups, hundreds of possible designs were considered, and multiple agencies and brand consultancies gave their ideas. The company wants to communicate that it’s no longer just a pill. The new design is meant to represent the new technology they offer, […]
Public confidence in the government’s coronavirus response is at an all-time low—and for good reason. The cabinet’s communications have been piecemeal, difficult to follow, and subject to last-minute revision.The latest assurances that the military will be called in are no real improvement—Ben Wallace’s announcement was more parade, without any substance.The disastrous consequences of this lacklustre […]
This week, BrewDog made the visionary decision to offer (and to announce that it was offering) its 50 or so closed pub locations to help with a roll out of the Coronavirus vaccine.Whereas other business leaders have met the latest announcement with more grovelling for support, this response is truly epic. It makes the best of a […]
Johnny Depp took one hell of a gamble – and he’s lost out. In fact, everyone involved has lost. Now, in the aftermath, we have the immovable object of the words ‘wife beater’ experiencing the pressure of an irresistible force – Depp’s super-fans. That international fanbase worked to protect their icon – ensuring that #JusticeForJohnnyDepp […]
In turbulent times decision makers in any industry – be it CEOs, politicians, film directors or football managers- will fall back on tactics which served them well in the past, even if that past is growing distant and the tactic dating doublequick. The mechanism behind this decision is simple: the greater the desperation, the less […]
Shaun Bailey is in an interesting position. Standing for Mayor against an incumbent he is months out and 22 points behind in the polls with finances no doubt stretched to breaking point by the extended race. With no money or momentum – it’s now or never.Under this pressure, we get a glimpse of the true […]
Is this a coronavirus fever dream or is Boris Johnson once again stumbling into a PR battle with Marcus ‘Leader of the Opposition’ Rashford?Johnson has just rejected Rashford’s campaign for school meals over half-term on the grounds that: “We’re in a different position now with schools back open to all pupils… It’s not for schools […]
Hot on the heels of the Chancellor patronisingly asking artists across the country to retrain in order to survive Covid – not taking the time to think that many struggling actors already hold part-time jobs.Just last week Fatima, the ballerina (actually a stock photo from the internet of a dancer from Atlanta) is told that […]
Burger King got rave reviews for its latest ad-campaign where it sponsored Stevenage FC in order to launch a challenge on FIFA. Hoping that the digital image of Sergio Ramos holding a cup above his head would grab attention, customers and headlines. Sports bible etc., predictably, loved it.Under even the barest scrutiny it fell apart […]