The role of marketing in growing audiences for experimental theatre
A recent interview I gave for “Programme Notes: Case Studies for locating experimental theatre” about the role of marketing in growing audiences for experimental theatre.
Mark My Words
The Cute Factor
We continue to see the heroic efforts made by the McCann’s to keep up Maddie’s public profile, so their daughter’s disappearance doesn’t fade into obscurity. Undoubtedly, the “cute” factor helps to perpetuate her media presence and without it, I fear she wouldn’t have so much attention. Maddie is cute and very photogenic which always helps […]
Still streets ahead after half a century
by FERGUS SHEPHERD It was launched at the end of 1960, and one reviewer dismissed it for “its dreary signature tune and grim scenes of a row of terraced houses and smoking chimneys”. But Coronation Street, the world’s longest-running television soap opera, which gave the world Ena Sharples, the Rover’s Return and Ken Barlow, has again […]
The Maddy McCann media campaign
There is still no news of the missing toddler Maddy McCann. Here is an extract from BBC Radio 5 Live Breakfast. I comment on the success of the campaign to date and the pressures that it will face over the coming weeks, as the media loose interest.
When stunts go bad
I am often sent PR disaster tales this one from New Zealand, underlines the danger of staging a stunt without realising the risks. I am sure that it was a great success on the day, alas there is usually a huge hangover after the best party. The Warehouse, New Zealand’s largest general merchandise retailer, says it […]
A Pharmaceutical High
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their […]
Mars apologies to Veggies
Mars apologies to Veggies Mark discusses the PR issue on BBC Radio 5 Worricker on Sunday. Broadcast on Five Live – Sun 20 May – 10:00
A Pharmaceutical High
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their […]
Mark Borkowski on Breakfast TV 18 May 07
Mark Borkowski talks about the campaign to raise awareness for Madeline McCann