CBC Pomp, pageantry and the PR spectacle of the royal wedding. It’s been one of focusing on the minute detail,” says Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev. (Hence we even got the names of the horses pulling the carriage — Milford Haven, Sir Basil, Tyrone, and Storm — […]
BBC Sir Cliff Richard awaits judgment on legal battle with BBC The BBC said they could not have sat on the story as they would have been accused of protecting the star, but Sir Cliff’s former PR Mark Borkowski considers the coverage was a grave error of judgement. “I don’t think we’ll see the same […]
The Guardian “Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I understand that they maybe want to try it out but I am sure it would prove popular.” Media […]
BBC Strategic PR consultant Mark Borkowski agrees: “Could Morecambe go on without Wise? They are a double act. Would Dec have the same impact? What would that say to his pal who’s recovering (if Dec went on alone)? This is a very deep friendship that goes back to childhood.” Mark says there’s a lot riding […]
The Guardian Slapstick family favourite revived with just two episodes after bumpy ride. However, the publicist Mark Borkowski said revivals could backfire and get the “wrong kind of publicity … if you lean too heavily on the nostalgia. It can set the bar too high for the new talent who feel they’ve got to become […]
Radio Times Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV. “The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,” […]
The Express – 16th March 2018 Today’s bargain-savvy shoppers are increasingly hungry for the sort of discounts that can only be offered from soulless units in business parks rather than elegant Victorian buildings with sky-high rents and rates in prime locations. “Because we are time-compressed the experience of going shopping is no longer so pleasurable,” […]
The Guardian – 12th March 2018 Former president and first lady in advanced negotiations with streaming service, report says Whatever the cost of the deal one thing is clear: it would be a television coup of gigantic proportions. “It’s a massive deal for both parties and the only thing we can also be sure of […]
Middle East Eye – 9th March 2018 Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been […]
News Week – 9th March 2018 Mark Borkowski, a media analyst and PR strategist, tells Newsweek that the Obamas’ deal could eclipse both of those. He says Netflix may offer the former first couple $500 million. “Competition between streamers is so intense. We see money being flown at [creators],” says Borkowski. “It depends what it is, what that […]