As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications. Gipson, who has previously worked for brands such as Mars, Cadbury and Domino’s, will serve as the Duke and Duchess of Sussex’s main point of contact for all UK and European media.It’s […]
Harry’s decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the ‘home’ of Harry and Meghan’s brand, he said.Mr Borkowski said: ‘There’s an honesty about the declaration. It’s fascinating and I guess the story has become […]
A PR expert has labelled Meghan Markle’s latest marketing strategy as “weird” and “lacking authenticity”.The Duchess of Sussex launched the first product from her new business venture ‘American Riviera Orchard’ and sent 50 people including friends and influencers a jar of the jam – but a PR expert has since labelled the strategy as “weird”.Friends […]
The tug of war yielded no clear winners and only one clear loser: Sydney Sweeney. Or had she really lost? She was still at the centre of the conversation, after all. This isn’t the only time Sweeney has unwittingly become the centre of a political storm. The actress was lambasted by the Left last year […]
“It’s either hubris or else very weird strategy,” says Mark Borkowski, the PR guru and author of The Fame Formula. “What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label — and even that looks like it’s peeling off.”https://www.thetimes.co.uk/article/megha-american-riviera-orchard-strawberry-jam-frxq3psj5
Parenting campaigner Kelly McKee Zajfen, Argentine socialite Delfina Balquier and stylist Tracy Robbins are the three to have so far posted a picture of it on Instagram.But PR guru Mark Borkowski said: ‘It’s either hubris or else very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the […]
Netflix also produced the less popular but generally well-regarded “Heart of Invictus,” which focused on Harry’s international games for wounded service men and women. But other projects were shelved or are nowhere close to production, The Wrap said.“Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark […]
As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident.“She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark. […]
Dragging the king and the England football team into politics was a bad idea, said Mark Borkowski, a PR consultant and author.“This says a lot about how no strategic thought goes into social media,” he said. “It is a medium for clickbait and dogwhistle politics. The mistake most political parties and MPs make is that […]
Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “PT Barnum-esque” approach to modern entrepreneurship.“Everything in this cult of personality is fragile,” Borkowski said, but added that […]