Why PR Doesn't Pay
It was the stunt of the week – the unknown pop singer heading for the top of the charts thanks to webcasts from her basement flat. And it didn’t just make Sandi Thom an overnight sensation. It’s done wonders for the media profile of Quite Great, a PR company from Cambridge. http://blogs.guardian.co.uk/organgrinder/2006/06/why_pr_doesnt_pay.html