What Now For Newspapers?
Sky News “Newspapers now are lacking confidence,” publicist Mark Borkowski said. “They really are driving hard for audience and, I’m afraid they will try and get … http://news.sky.com/skynews/article/0,,30000-1310041,00.html
Mark Borkowski
About Mark Borkowski
Posts by Mark Borkowski:
Heather pushed off the front pages
The 24 7 news cycle has switched. One moment I was commenting on Heather.. the next I was jabbering about the McCann landmark legal victory on Sky and the BBC. I suspect that Ms Mills is pleased that the focus has shifted.
The Great Jim Moran
It’s so difficult editing my book, the Fame Formula, as the final deadline approaches for the August release date. It all seems so ominous. The main problem is having to leave out all the Jim Moran stunts. During the picture research for my book, Alex, the library ferret, has turned up even more Moran exploits. […]
The Masked Celebrity
I have been sent this in the post – an ingenious new device – a paper mask from the cuddly scorpions at Holy Moly. The blurred mask is part of a great campaign from Holy Moly reiterating their distaste for the current climate in celebrity photography. Holy Moly being the first “sleb missive” to announce […]
Heather Mills the dawning of a new era
“I’m so glad it’s over,” an emotional Mills told reporters. “It was an incredible result in the end to secure mine and Beatrice’s future and all the charities I plan on helping.” So it’s over; Heather Mills has got £24.3m in the divorce settlement today. Not bad, £6m for every year they were together. I […]
Film PR Job Description
I have just seen the most wonderful description for a modern film PR in a comment feature in Variety. WANTED: Top flack for the film industry. Ideal candidate will maintain inexhaustible ability to spin, wheedle and cajole. Must have strong parenting skills; magician’s training preferred. We offer plenty of responsibility, little power or support and great […]
From BAC to Bremner and Sub-Prime Market explained
Interesting day yesterday at the Battersea Arts Centre – I took part in their Inspiration Week and I was supposed to inspire young performance artists. The group proved to be a challenging mob from Search Party (young company from Bristol, studying at Dartington, already making work using sport as an influence), Tassos Stevens (football fan […]
At the MediaGuardian Awards for Innovation,
I was at the Millennium Dome last night at the first MediaGuardian Awards for Innovation, or Megas, as some funky Guardian person has christened them. The night kicked off with a performance by Dan Le Sac vs Scroobius pip “Thou Shalt always Kill” . I think they are better on Youtube The awards, launched to […]
Scaremongering Stunts
A “diseased water” publicity stunt has got a few feathers ruffled in New Zealand and has been called irresponsible. Sometimes when spectacular guerilla actions go bad, the global focus creates a sharper focus on the issues. http://www.stuff.co.nz/stuff/4428798a10.html The plastic bottle, containing putrid water and live mosquito larvae, listed its contents as “cholera, typhoid, faeces and […]