White House spin doctors tactics uncovered
I am fascinated by the White House press secretary Ari Fleischer jumping to the defense of members of the White House press corps.
Mark Borkowski
About Mark Borkowski
Posts by Mark Borkowski:
Naked Wii girl causes fuss with clever PR stunt
News today of a girl become a YouTube sensation by gyrating in her underwear to Nintendo’s Wii Fit game is slightly suspect I fear. Apparently Lauren Bernat’s boyfriend filmed her and then put the video on YouTube without her knowing and now she’s been watched by nearly two million people. Amazing if it’s true, but […]
Pig in boots
Every paper has featured the story about the picky piglet who doesn’t like walking in mud. It’s a great stunt which I believe was originally set up to promote a sausage making business. Someone has given the story to a news agency which has sold it in to the papers but sadly, with no reference […]
Not watching Big Brother?
The latest figures for Big Brother suggest that audiences for this year’s show, Big Brother 9, are down. I’m sure that the channel and broadcaster will argue about the statistics, but the point is, no one is talking about Big Brother this year, not in the office, on the tube or in the street. It’s […]
Death of a showman..
The obit pages have a habit of breaking bad news. This morning’s obit pages recounts the colourful life of Evan Steadman. He was one of my all-time favourite clients, who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed me to publicize his stage concept “Maxwell: The […]
PR stunt in a D cup
Thousands of bras hang in the Old Port of Montreal. A local radio station collected 67,000 bras to raise awareness and funds for the Quebec Breast Cancer Society.
Big Brother time – PT Barnum v Channel 4
I was at a meeting the other day where some people were discussing Channel 4 and its rationalisation of Big Brother’s success. Channel 4 has explained that the show originally started off as an experiment, watching a group of strangers interact with each other in close proximity for a number of weeks without any outside […]
Who does Perez Hilton think he is?
If you wondered what makes Perez Hilton tick then read this nib in Blender
Death of a Showman
The obit pages have a habit of breakoing bad news. This morning obit pages recounts the colourful life of Evan Steadman. He was one of my all time favourite clients who actually got what I do and loved the process of great promotional publicity In 1993 Steadman employed ne to publize his stage concept “Maxwell: […]
This is Spin
I am often asked to explain how a spin doctor operates. I think this tale illustrates the craft. Judy Wallman, a professional genealogical researcher, discovered that Hillary Clinton’s great-great uncle, Remus Rodham, was hanged for horse stealing and train robbery in Montana in 1889. The only known photograph of Remus shows him standing on the […]