Mark Borkowski

After initially reacting to the media with a mixture of panic and naivety, Cherie Blair’s heroic speech was a good job – it was just a shame that it came too late

Michael Moore’s satirical documentary Bowling for Columbine manages to combine tenderness and pathos with incredible humour

Diana’s former butler Paul Burrell is sitting on a goldmine. But navigating the media maelstrom and keeping his integrity intact will be a job that could prove impossible

The BBC PR machine misfired badly by promoting tame lesbian drama Tipping the Velvet as sexually shocking. The viewers could only be disappointed

Edwina Currie’s decision to come clean about her affair with John Major may have seemed like a good idea at the time but she’ll be left to pick up the pieces after it’s all gone wrong

The contestants on I’m A Celebrity… Get Me Out Of Here! may think they’re salvaging their careers, but in fact they’re just making fools of themselves in public

He made 14 smokeathon movies, including Basic Instinct, but now a repentant, and cancer-ridden, screenwriter is trying to get Hollywood to quit…

While our boys mess about in the skies over Swindon, US troops spend £6.3m on a top-of-the-range computer game called America’s Army – who’s had the better PR advice?

My advice to Angus Deayton – publish and be damned. Meanwhile, media moguls are planning to emulate the success of the Blair Witch Project PR campaign. The scriptwriters down at Have I Got News For You? have created a suave, sophisticated and knowing Deayton persona…

World Cup time, and the usual suspects have lined up to part with £20m a shot for the right to slap a logo on some merchandising tat and a load of hoardings. Nike and Pepsi have opted for “ambush marketing” instead.