Mark Borkowski
Posts by Mark Borkowski:
Christmas crackers or real turkeys? Winners and losers in 2006
In an eventful year for the media, we have seen boardroom battles and shock resignations; public acclaim and private fear. We ask a dozen industry insiders to select the real successes and failures of the last 12 months Mark Borkowski Founder, Borkowski PR The success of Sacha Baron Cohen’s Borat is a cracker. It takes […]
Bandits with cameras
Welcome to the real world. No matter what anybody thinks about media intrusion, never underestimate its intent and determination. The fourth estate has might which has no peripheries. Noel Edmonds new friend Liz Davies was exposed to the full heat of the paparazzi yesterday? She was forced off the road twice attempting to pick her […]
Trivial Pursuit Is In The News
Trivial Pursuit is in the news; it seems that its questions are getting easier. The great parlour game has become a victim of the dumbing down of culture. Borkowski won the account to promote the game back in the early 1990’s and we retained the job for five years. Much fun was had by one […]
ITV holds X Factor with 12m viewers
Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is […]
It’s an interesting life being a humble publicist.
What a surreal day following on from the after show comic glamour of the British Comedy Awards where I rubbed shoulders with Charlotte Church, Ant and Dec, Alice Beer and Matt Willis. I had a rather wonderful time seeing old pals like Jonathon Shalit with his new client Myleene Klass, Ed Fosdick who now heads […]
Giant python's flying circus
Liberating creative genius from process is one of our core beliefs. The great stuntsters knew how to take risks to generate column inches. Our client Nigel Marven is gradually becoming more famous, influenced by some of the ideas I have inspired. View enlargement His appearance at last night’s British Comedy show has made headlines this […]
Britney Spears vs Virginia Hall
Yesterday a rather interesting email popped into my inbox containing a link to a collection of photographs of Britney Spears being ‘papped’ as she got out of a limo. Britney had decided to have a hedonist night on the town with her pal Paris Hilton, sans knickers. The short skirt she chose to wear from […]
So it seemed a good idea at the time!
Let’s celebrate the year by having our Christmas staff party in Amsterdam. The idea was born from a need to celebrate in the true Borkowski style. The proud tradition of Christmas celebrations has been a thing of legend with a host of venues from garages, art galleries to Indian takeaways and seedy eateries. The legend […]
Tory leader pledges 'real grit' in the face of lower poll ratings
Tory leader pledges ‘real grit’ in the face of lower poll ratings By Andrew Grice, Political Editor Independent 06 December 2006 David Cameron’s honeymoon is over. His personal ratings are falling as the euphoria over his election as Tory leader a year ago today fades, and his party’s showing in the opinion poll is no […]