Mark Borkowski
About Mark Borkowski
Posts by Mark Borkowski:
Mark Borkowski on Breakfast TV 18 May 07
Mark Borkowski talks about the campaign to raise awareness for Madeline McCann
Chocolate billboard goes global
When a stunt works it goes global, even the Russian media are talking about the chocolate billboard. Weeks after the stunt.. View enlarged image
Jodie Marsh v Una White
This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt. “Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions […]
Great PR Disasters
I recently came across what can only be described as one of the greatest PR disasters of our age. It happened in the U.S. on May Day in 2003 when George W Bush gave a speech aboard the USS Lincoln declaring that “major combat operations in Iraq have ended”. He stood in front of a banner […]
Brown to play to his strengths
London – British finance minister Gordon Brown will portray himself as a sober, intellectually rigourous politician of substance in his campaign to succeed Prime Minister Tony Blair, analysts said. http://www.news24.com/News24/World/News/0,,2-10-1462_2112575,00.html
Borkowski on Brown
If Brown does decide to try and reinvent himself as a more personable and charismatic politician, however, he should do so carefully, warned Mark Borkowski, who founded Borkowski PR, a public relations firm that counts various celebrities among its clients. “True image change is about stealth… The powerful image changes are those that aren’t spotted,” […]
The trivia cycle
One of the perils of being a publicist, for me at least, is having to go through the papers thoroughly every single day. I’ve been doing it for years and years, but instead of it getting easier, it’s fast becoming a chore. The reason for this is the sheer amount of trivia that clogs the […]
Celebrity Fashion Designers; just a tired PR stunt?
To queue or not to queue, that is the question. Recently, fashion and retail publicity, with Madonna, Kate Moss and now Lily Allen turning their hand to clothes designing, has demonstrated a real lack of imagination when launching new season’s collections. http://blogs.guardian.co.uk/organgrinder/2007/05/celebrity_fashion_designers_ju.html