PR guru Mark Borkowski questioned why publishers Penguin Random House sold it to them. He said: “The rights for this could have cost up to £3million. “Although if it’s a best-seller, you wouldn’t be handing it to Harry and Meghan. “There’s some amazing drama producers out there. Why would you give away a prize asset? […]
Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day.PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century […]
PR expert Mark Borkowski indicated Josie could soon be set to launch a solo career in TV after he explained: “Television is very, very fast-moving, you don’t sit around and wait because then you’ll become the ‘This Morning person.’ “Supporting Holly was a huge break for Josie, her agents will be thinking, ‘How do we […]
The American Beauty and House Of Cards star, 64, was found not guilty of nine sexual offences alleged by four men between 2001 and 2013, following a trial at Southwark Crown Court. Spacey was one of the most recognised faces in Hollywood until allegations of sexual misconduct were made in 2017, with streaming giant Netflix […]
However, celebrity PR and brand expert Mark Borkowski is not so sure. “Certainly the result has put a lot of the sort of noise that’s surrounded this case behind him,” he said. “The question is, does this verdict allow Kevin Spacey to be Kevin Spacey? To be that iconic actor who has oodles of talent […]
The double Oscar-winner may now be considering a return to the silver screen, assuming no blemish remains on his name. But the PR expert Mark Borkowski said Spacey, 64, would struggle to secure big Hollywood roles despite his acquittal. “As an actor, he is an extraordinary talent. I remember seeing him in Richard III and […]
Calling in these witnesses may also have been part of an underlying strategy from the defence to have gay A-Listers rallying to Spacey’s cause, and potentially impress the jury with a narrative of victimisation. “The celebrity factor can have an overpowering impact, subliminally,” says Mark Borkowski, a crisis PR consultant and author. “Elton John was […]
I have finally stopped wincing at the car crash that is Coutts’ Nigel Farage climbdown to think about the miscalculations that drove this disaster.Although he was in some ways a commercial risk, it’s clear that distaste for Farage’s political views was the chief reason for Coutts’s attempts to shut down his account.Many factors massively counteracted […]
For 331 years Coutts’s reputation for guaranteeing the utmost discretion made it the bank of choice for the rich and famous – including King Charles and every member of the royal family since George IV. Now Coutts finds itself a very high-profile target in the latest UK culture war, following a decision to cut ties […]
Having spent most of the past 48 hours being mined for my thoughts on the BBC Presenter story I will try to distil here what I see as the most significant lessons and warnings for communications and reputation management professionals. Please visit (and subscribe to) the Borkowski Substack for my thoughts in full.The Sun used […]
