‘Swerve socially-distant Santa, focus on joy’ — PR pros on Christmas 2020
Campaign New research suggests the public want to see a different approach from the usual seasonal extravaganzas from brands, with a greater focus on real stories and a move away from big-budget blockbusters. PRWeek asked some creative comms experts to gaze into their crystal (snow)balls and predict some of the main trends in Christmas campaigns for […]