January 2026
If Reform were deliberately staging the worst publicity stunt of the year…
If Reform were deliberately staging the worst publicity stunt of the year, squatting rights for Robert Jenrick would be inspired. Not a mistake. Not a wobble. A full-blooded, two-footed own goal, studs up, VAR waived. Think Jamie Carragher in 1999 two own goals against Manchester United then earnestly explaining to the camera that it was […]
Unique: Kate Moss’ ‘subversive technique’ to move child Lila to designing superstardom
” Kate hasn’t pressed Lila into the spotlight– she’s crafted gravity around her. That’s the genuine proficiency. One definitive cultural minute to develop family tree and severity– the Style Italia cover did that in a single stroke– and after that, most importantly, she went back. No social-media stage-mother things and rubbish,” states the leading PR professional […]
Is PR Dead?
It’s been a strange start to the New Year. Against the broader dystopia of global events, January has produced a familiar chorus: PR is dead, the media is broken, nothing works anymore. This view usually comes from people still counting influence in headlines and hyperlinks, like Victorian naturalists insisting the dodo will bounce back. From […]
Who’s Really Winning? Experts Say Blake Lively Is ‘Way Up’ in One-Year Justin Baldoni Legal War (Exclusive)
WHO HAS THE ADVANTAGE IN THE COURT OF PUBLIC OPINION?Mark Borkowski, PR expert:Lively has controlled the narrative largely because Baldoni torched his own credibility early and then kept adding petrol. The NYT exposé froze him in the public imagination, and every subsequent overreach — the mega-lawsuits, the lawsuit website, the Swift subpoena — only reinforced the sense of a […]
Darts has become the ‘Glastonbury of sport’ with Luke Littler the ‘new hero’ fuelling it
PR guru Mark Borkowski, who has worked with cricketer Ian Botham, pop king Michael Jackson and rock giants Led Zeppelin, said a ‘weird mixture of pantomime, cosplay and live sport’ had turned the game into a global sensation. Led by 18-year-old double world champion Luke Littler – an everyday hero all kids can dream of emulating – […]
‘The Glastonbury of sport’: Luke Littler effect takes darts to new heights
The PR guru Mark Borkowski, who has worked with Ian Botham, Michael Jackson and Led Zeppelin, among others, told the Guardian that it was a further sign that darts really has gone global. “The event has become the Glastonbury of sport, in a sense. It’s got that weird mixture of pantomime, cosplay and live sport,” […]
Is Kim Kardashian’s star power fading, even as her multibillion-dollar brand Skims continues to grow?
“The Kardashians are just not where the energy is at the moment,” says author and PR expert Mark Borkowski. “There are just too many young gunslingers in town and people want the new. It is the ravenous nature of the beast, and particularly when we are talking about under-30s – a group who might be […]
When Prince William knew the ‘wheels are going to fall off with Harry’ ahead of ‘Megxit’ – and why he feared the ‘precedent’ set by the Sussexes would affect his children
Mark Borkowski, one of the UK’s leading PR gurus and crisis managers, told the Daily Mail that the loss of Mr Holt and Ms Maines tops off a disastrous end to 2025 for the Sussexes’ ‘celebrity-led brand’.They are firmly in ‘survival’ mode because of scandals and their own missteps, he said. He claims that in […]