Sport 2.0: crumbling traditions create a whole new ballgame
The Guardian, 14.06.17
Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says.
He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”
'We've Got A Hell Of A History With Keepers!'
talkSPORT Radio, 12.05.17
Mark on The Two Mikes show talking about Joe Hart.
Listen here (11-11:30/-10:43 – -00:53)
'No Longer Can They Be Called The World's Favourite Airline!'
BBC Radio 5, 28.05.17
Mark on the Stephen Nolan show discussing British Airways.
Listen here (1:20:32-1:30:02)
'There Were Some Pretty Disturbing Images!'
BBC WM 95.6, 26.05.17
Mark on the Paul Franks show talking about Walkers.
Listen here (2:49:22 – 2:53:55)
'They Should Have Expected It Really!'
talkRADIO, 28.05.17
Mark on the Sunday Breakfast show with Penny Smith discussing Walkers.
Listen here (9-9:30 / 17:24 – 24:49)
'Another Great Fail!'
BBC Radio 5,26.05.17
Mark on the BBC Radio 5, Up All Night show with Dotun Adebayo discussing Walkers.
Listen here (3:17:41-3:26:57)
Who's that girl muscling in on film premieres?
The Times (Main), 23/05/2017, p.21, Jack Malvern
One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000
https://www.thetimes.co.uk/article/whos-that-girl-muscling-in-on-film-premieres-r098cv983
Celebrity Social Media Gaffes
BBC, 11.05.17
Mark on the Victoria Derbyshire Show.
Watch here: http://www.bbc.co.uk/iplayer/episode/b08pvlln/victoria-derbyshire-11052017 (56:12 – 59:39)
'The Man Need's His Nuggs!'
TalkSport, 10.05.17
Mark on ‘that’ Wendy’s tweet.
Listen here: http://talkradio.co.uk/radio/listen-again/1494406800# (Within the 11.30 – 12:00 section,
22:36 – 29:10)
Mark On Antony Joshua
The Guardian, 01.05.17
Mark Bokowski, PR and brand expert, expects that number to mushroom. “He represents hope,” says Borkowski. “That is why people buy into him. He also looks great – and he has a massive female following. His appeal goes far beyond boxing’s hardcore.” There is something else too. “He is also very honest, people like that transparency,” adds Borkowski. “After Saturday’s fight he made a big deal of praising Klitschko, and also said he hoped young kids watching would want to emulate and surpass what he had achieved. I don’t think those were media-trained soundbites. You are not going to remember a script after 11 rounds of someone trying to know you out. Britain hasn’t had a gentleman boxer since Henry Cooper or Frank Bruno – but Joshua is a gentleman fighter. This is someone that could unify the belts but also get a whole new audience into boxing.”
Mark On Antony Joshua
The Sun, 01.05.17
But PR and marketing guru Mark Borkowski last night warned Joshua still has a long way to go before making a billion.
He said: “One fight doesn’t make a billionaire boxer. You have got to make it in America and you have to be taken seriously by fans there. He’d have to have a series of fights in Las Vegas or Madison Square Garden in New York = the whole shooting match. I’m sure it’s a dream for him and it’s great that we are all leaping up and down. It was an extraordinary fight. Bust it’s a long journey from here to being a billionaire.”