The Times, 11th December 2017
Max Clifford, the mastermind the of kiss-and-tell sex scandal, has died in what a fellow publicist described as “the end of a very dubious legend”.
The public relations man, who was 74, died today at a hospital in Cambridgeshire near Littlehey Prison, where he had been serving an eight-year sentence for sex offences. He died after a heart attack.
The Drum, 11th December 2017
In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity. Max Clifford, who died yesterday, was that modern exemplar.
PR Week, 11th December 2017
PR professionals reacting to the death of Max Clifford have distanced him from the comms industry, providing scathing testimony about the former publicist who died in the middle of a prison sentence for sex offences.
The Times, 10th December 2017
Mark Borkowski, a PR agent and brand consultant, said: “I think he was preparing to come back into business. He was having meetings [with clients] in prison.” The Ministry of Justice confirmed Clifford’s death in a statement, in which it said there would be an investigation by the Prisons & Probation
theinsidercarnews.com, 7th December 29017
And according to The Sun, she was ITV’s smallest gamble too, being paid just £13,000 for her stint in the jungle, making her this year’s lowest-paid star.
“He’s the highest-earning contestant ever, even eclipsing what they paid Katie Price”.
I’m A Celebrity fans, who widely condemned the challenge as particularly “horrendous”,’ flocked to social media to praise the reality TV star. The report claims that Made In Chelsea star Georgia “Toff” Toffolo, 23, is earning the lowest fee – £13,000 for her three weeks in the jungle.
tellymix.co.uk, 7th December 2017
Win or lose, things are looking good for Toff on I’m A Celebrity 2017.
Made In Chelsea’s Georgia ‘Toff’ Toffolo is the favourite to be crowned Queen of the Jungle in Sunday’s final, but according to some she’s already won. PR guru Mark Borkowski has suggested Toff could end up making a million from the show after winning over viewers.
SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals
The Sun, 6th December 2017
I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath.
It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal.
The reality star has wowed fans with her amazing wardrobe of bikinis and even said she’s been enjoying the cold jungle shower and that it helps her to wake up in the morning.
No-one wants to hear you talking about politics. But Get I’m a Celebrity right Kezia, and it’s panto at the Glasgow Pavilion next year
inews, 25th November 2017
“Most celebrities only go in the jungle for the money, which is good if you have a decent agent,” said Borkowiski. “The real winner is always ITV and the format. You can’t control how you are edited which determines how you come across. But the casting is always genius.”
The Mirror, 24 November 2017
“Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” However, Mr Borkowski says that the star’s direct link to his fan base could actually be the key to his survival… as long as he makes the right decisions.
“Where there’s a downturn, it’s how you deal with it, and how you address the accusations,” he continued. “With Youtube you have the power of your own fate. Previously celebrities were beholden to the papers to persuade public that they are good. But with your own channel, you can turbo charge that message. “And if you get lots and lots of fans who believe in you, they will fight the media. “People with great teams and sensible advice can weather the storm. If he can maintain his numbers and address the mater correctly then the advertisers will return.”
BBC, 23rd November 2017
PR guru Mark Borkowski says Jack Maynard’s actions highlight that there’s nowhere to hide for the generation who have grown up on social media.
“Perhaps it proves a degree of abject ignorance and arrogance,” he says.
“Past attitudes and social hubris will haunt many, many celebrities who now attempt to plunder celebrity status. They will reach the realisation that fame is toxic fame.”
The Guardian Online, 21 November 2017
“Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. “For a cynical old git like me, you can see the roots of all the stories [in the papers about advent calendars],” he says. “It’s very difficult to keep your client happy around Christmas, with the rest of the noise. Clients and PR agencies are in bubbles; they think something is successful because there’s a snippet in the Metro.” The slew of luxury advent calendars this year is “an opportunity for people in PR to extend their creativity and persuade their clients how clever they are.” For good measure, Borkowski takes a swipe at millennials, not long moved on from their childhood Christmas countdowns, for whom he thinks these advent calendars are “being reinvented”. What a Scrooge. He laughs.”
Inquisitr, 12 November 2017
He says that if the worst of the allegations have already been reported and Spacey continues to lie low for six or so months, “he will surface for a heart-to-heart – the right interviewer, the right title.”
“Many would like to hear what he has to say. Should a reformed Spacey be deemed credible, it could be as little as two years down the line that the actor could be winning plaudits for a supporting role in an off-Broadway production or Sundance hit.”
Borkowski points to the redemption of Mel Gibson after his drunken anti-Semitic rant more than a decade ago, and even the continued tolerance of Roman Polanski in some circles as reasons for Kevin Spacey to hope Hollywood will someday crack open the door for his undeniable talents again.
The Drum, 20th October 2017
If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble.
Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse to be allegedly perpetrated by Harvey Weinstein. I have heard countless Harvey stories over the last week from industry figures none of whom were particularly surprised by the revelations that appeared in the New York Times and New Yorker.
But why wasn’t anything said?
Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity
The New European, September 11th 2017
Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity, but PR agent MARK BORKOWSKI argues her reboot may yet work.
Theresa May stunned many in Westminster when she expressed her desire to lead her party into the next general election. After the almighty stumble of June’s snap poll the idea of the Maybot steering the leaky Tory mothership to another vote is on par with the BBC bringing back Kilroy.
BBC News, 6th September 2017
“If you are employed to manage a reputation and your reputation is shot, then it is not a good day,” said Mark Borkowski, founder of Borkowski PR.
CBC News, 30th August 2017
“We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.
“I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told AFP.
The Daily Mirror, 03.08.17
Media guru Mark Borkowski says of CBB: “It’s such a last chance saloon, but also an opportunity to refocus on her. It’s a clever move and if the camera loves her and the audience loves her, she’s on a path to reconnect with the public.”