God, Iraq and the power of the President's PR
From The Observer Mark Borkowski on the worrying rise and rise of Karen Hughes, George W Bush’s ‘Ambassador for Public Diplomacy’ and the woman behind the White House throne Profound unpopularity, as tyrants, bullies and senior spin doctors know to their advantage, can be a powerful weapon in warfare. In any army the hardest things […]
Tom Cruise drops sister from PR role after year of disasters made
From the Independent … The public relations expert Mark Borkowski said the appointment of Mr Bloch, who also represents John Travolta, Bruce Willis and David and Victoria Beckham … http://news.independent.co.uk/media/article325739.ece
£22M LITTLE BRITISH EMPIRE
£22M LITTLE BRITISH EMPIRE Mirror.co.uk – UK … But it’s a magic that is usually short-lived. PR expert Mark Borkowski believes the pair are striking while the iron’s hot. “They … http://www.mirror.co.uk/news/tm_objectid=16298327&method=full&siteid=94762&headline=-pound-22m–little-british-empire–name_page.html
In Barnum's footsteps
VARIETY By MARK BORKOWSKI, Sun., Oct. 16, 2005, 12:00pm PT BIRD-BRAINED STUNT: To promote an upcoming movie based on Betty MacDonald’s book “The Egg and I,” publicist Jim Moran dressed in ostrich plumes and read excerpts to a sympathetic audience, in a ploy that typified the tone of the postwar times. http://www.variety.com/index.asp?layout=Variety100&articleid=VR1117930880&content=jump&jump=army&category=1924&cs=1
HAS MADGE GONE TOO FARRAH THIS TIME? POP STAR'S NEW IMAGE
HAS MADGE GONE TOO FARRAH THIS TIME? POP STAR’S NEW IMAGE YOU could almost hear the cogs turning as the Madonna Machine cranked back into action yesterday. With a new single to plug, 47-year-old Madge did what she always does – get a new image. This time it’s the Farrah Fawcett look – flicked curls […]
JUNGLE WATCH
Enter the wry and brilliant barrister who could be just what the Tory party’s spin doctor ordered. Boom! BOOM! BOOM! Remember that bit in Jurassic Park when the T.Rex makes its first appearance as a ripple in a glass of water? This time it’s another big beast who’s on the move, stamping out of the […]
TROUBLED Kate Moss finally said sorry
TROUBLED Kate Moss finally said sorry yesterday for her cocaine … Mirror.co.uk – UK … Fellow expert Mark Borkowski said Kate now needed to go much further than simply saying sorry. He said: “This apology is days and days too late. … http://www.mirror.co.uk/news/tm_objectid=16163033&method=full&siteid=94762&headline=kate-s-cocaine-apology–name_page.html
Domestic Goddess in saucy comeback
Domestic Goddess in saucy comeback Scotsman … Mark Borkowski, a PR expert, told The Scotsman that Nigella “was still the pin-up of middle Britain” and well connected in the media world. … http://news.scotsman.com/entertainment.cfm?id=1934732005
MAYBE A MOVIE PREVIEW
I spend a great deal of time observing the art of publicity. Two grade A, 1st Class, 100% stunts this time, in fine fettle, with knobs, bells and whistles all securely attached. In both cases, be aware, you may well see precisely identical stories unfolding on your local cinema screen within a year or two. […]
CREDESSENTIAL
The news last week that Derek Laud emerged from the Big Brother house to be swept away by his new PR minder Christine Hamilton was only slightly surprising, not utterly so. After all, they’re both professional Tories and endangered species like that need to stick together to avoid total extinction. All the same, the old […]
Silly season
Ah, August, the cruellest month by far for newspapers, but usually quite a good one for publicists. Circulations plummet as readers and journalists alike flit from villa to beach, and those left behind tune to Channel 4 for the cricket while they pray for something momentous to happen on the quiet watch. This year, however, […]
Rocking around the clock
They’re the people who keep the celebs in – and out – of the media spotlight. Mark Borkowski showcases the best PRs in the music business http://news.independent.co.uk/media/article298207.ece
I'M BACKING BECKHAM
Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field. Yesterday’s press conference was a turning point. It showed the […]
SILLY SEASON
It must have been all that mud at Glastonbury: it’s got into the system and clogged up the editors’ judgement much too soon. The Silly Season isn’t meant to start yet, not while the official Season is still running. I can see the press’s point though: gorgeous Brit-Icon Kate Moss jumping into a fake marriage […]
Golden oldie headlines at Live 8
Heading up PR for Live 8 was a job for an experienced hand with all the right connections – in TV, the press, music management and with the artists themselves http://media.guardian.co.uk/marketingandpr/comment/0,7494,1521027,00.html
NEW ADDITION TO THE MEDIA SAFARI PARK
Keen ornithologists may have gathered from last year’s publicity that the rarest bird of prey in Scotland is currently the magnificent White Tailed Sea Eagle, which did at one time die out completely. Only thanks to the introduction of some breeding pairs from Norway has it managed to cheat extinction and once again roam the […]
Does this spell the end for TV pranks?
Does this spell the end for TV pranks? … stunt which will make big-name celebrities think twice about working the crowds at red-carpet events, according to the public relations expert Mark Borkowski. … http://news.scotsman.com/uk.cfm?id=680282005
Jacko's silver-haired angel
PR guru Mark Borkowski on the spin battle away from the courtroom For a while there it was touch and go in the Michael Jackson trial. It should have been clearer cut than that, really. After all it was a celebrity’s word against a member of the public. And in America there’s usually only one […]
From 2001 "I was Jacko's PR minder"
I thought I had taken on the dream PR job. But I didn’t realise that meeting Michael Jackson was forbidden. From the Independent 13 March 2001 A few weeks ago, I was employed by Michael Jackson. It soon became clear that what he wanted was a PR flunkey to hand out edicts and information to […]
OH, FOR A PRIVATE BOOTH.
What on earth is Cherie Blair up to? Why doesn’t she heed the sensible and professional PR advice about how to conduct herself which must surely be on tap, given her address? But no: in every government since 1997, regular as clockwork, some tacky Cherie-scandal unfolds, invariably evolving around what we are later told was […]