The Mirror, 24 November 2017
“Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I think he will take a hit,” he told Mirror Online, predicting Maynard will be flung into a “short-term financial crisis.” However, Mr Borkowski says that the star’s direct link to his fan base could actually be the key to his survival… as long as he makes the right decisions.
“Where there’s a downturn, it’s how you deal with it, and how you address the accusations,” he continued. “With Youtube you have the power of your own fate. Previously celebrities were beholden to the papers to persuade public that they are good. But with your own channel, you can turbo charge that message. “And if you get lots and lots of fans who believe in you, they will fight the media. “People with great teams and sensible advice can weather the storm. If he can maintain his numbers and address the mater correctly then the advertisers will return.”