Harry Kane: The England striker could earn as much as £100m if England win the World Cup, but he will never be as marketable as David Beckham
The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia
HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru.
The Three Lions striker is one of the world’s most feared strikers and has scored sponsorship deals with a host of top brands, including Nike, Beats By Dre, Lucozade Sport, EA Sports, Hugo Boss and BT Sport.
And should Harry and his England teammates lift the World Cup in Russia he could be set for a £100m windfall, if his PR team handle his publicity the right way.
But despite his clean-cut image off the pitch that makes him the perfect role model for advertisers, it’s unlikely he’ll ever be as big as Becks.
“It’s not just his (value), but everyone else’s in that team,” PR specialist Mark Borkowski told SunSport.
“If you look at Geoff Hurst, Bobby Moore, Nobby Stiles, Gordon Banks, Martin Peters and all those guys. They never made anything like what a Championship player makes.
“But history does tell us one thing, if England do win the World Cup, the epic hype and value of every one of those players triples and quadruples because it sustains over a period of time.
“It’s not what Kane does in a year, but what is likely to benefit him over the next 50-years or when England win another World Cup!
“The value is going to be pretty momentous. It’s hype we’ve never seen, we saw Andy Murray win Wimbledon and the buzz of London Olympics 2012 but this would be beyond that.
“For Harry, it could be worth multiple millions. I would say he could make £100m and if he’s got clever people around him he could be harvesting money for 50-years.
“But the problem Kane may have is the real money will be made through foreign sponsorship, so if he goes to someone like Real Madrid he could quadruple his earnings.
“Should he win the World Cup though, he’d have a career that would sustain things certainly in China and America, so it would be beyond a pension scheme.”
Big brands love sports stars who project a goody-two shoes image. Kane fits the mould perfectly as a family man.
“David Beckham aside there’s very few footballers who brands have trusted, because they’re not the greatest role models,” Borkowski said.
“I think Kane transcends that, I don’t even think he has a tattoo! It’s his behaviour that sponsors respond well to.”
But could he be a bigger commodity than Beckham?
“David Beckham transcended sport and also married a Spice Girl. He created a dynasty,” Borkowski argued.
“Beckham did well because he became an ambassador. He blotted his copybook over the knighthood, and Harry is more clean-cut, but I don’t think Harry has the same personality.
“He hasn’t got that same kind of glitzy image, in the sense that Beckham is global. Harry would have to find himself at Real Madrid or make it big in America to be bigger than Beckham.
“I also think he’s a bit too homily, he’s the boy next door. Beckham was the boy next door, but he went rock and roll. I don’t think Harry has that in him..
“He could be someone who could be a statesman for football, definitely though.
“Kane could do whatever he wants, but the price of fame that’s hung heavily on Beckham’s shoulders – I’m not sure Harry would want that and I don’t think he’ll need that.”