Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV.
“The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,” he says. “Who else could step into their shoes? It’s hard to imagine anyone. They are a cash cow for the advertisers and that is why they are worked hard and so they are knackered. They have worked so hard and it’s really tough. The vortex of fame is a thing people don’t understand and may struggle to sympathise with. But it’s real.
“It’s gruelling being in the public eye, being followed, having your every move scrutinised, social media dogging you 24 hours a day. I feel for the bloke.”