People have gone chicken crazy’: what the KFC crisis means for the brand. 

According to the media commentator Mark Borkowski. “Scarcity creates demand. It’s reminded people about KFC, even those who haven’t had one for years,” he said. “When they get everything back running again, you can expect a stampede.” https://www.theguardian.com/business/2018/feb/24/people-have-gone-chicken-crazy-what-the-kfc-crisis-means-for-the-brand

More