Generating interest at Christmas, a time when every brand wants to get coverage

The Guardian Online, 21 November 2017  “Generating interest at Christmas, a time when every brand wants to get coverage, is difficult, says the PR expert Mark Borkowski. “For a cynical old git like me, you can see the roots of all the stories [in the papers about advent calendars],” he says. “It’s very difficult to […]

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